Information

Privacy Policy Notice

The General Data Protection Regulation (GDPR) 2016 replaces the EU Data Protection Directive of 1995 and supersedes the laws of all individual member states. Its purpose is to protect the “rights and freedoms” of natural persons (living individuals) and to ensure that personal data is not processed without their knowledge and, wherever possible, that it is processed only with their consent. CED Ltd (the owners of 4led.co.uk) take these regulations very seriously and have prepared the following privacy policy to inform you of how your data is used, how to request data we hold about you and how to have your data deleted (where legally possible).

Under the guidelines this explanation should be as informative and written in “layman’s terms” rather than technical terms, to make them as transparent as reasonably possible to anybody reading them.

Company Privacy Statement

As a company we take the security of people’s data very seriously. We have never held data that we didn’t need legally (for HMRC regulations), that we needed to successfully facilitate an order, a newsletter signup or that we needed to guarantee a warranty. If we don’t need it, we simply don’t take it in the first place. If we no longer need it, we delete it.

Cookies

HTTP Cookies are small files stored by a website on your computer for a short period. They are designed to hold small snippets of data. Under GDPR, it is important to not only allow you to consent to this information being held, but to also explain our cookie use.

Necessary Cookies

Our site uses session cookies, also known as transient cookies. Web pages have no memory and with multiple people using the site at the same time, it is necessary for the website to be able to identify each user as an individual. Session cookies take no information from your computer and are removed when the browser is closed.

Functional Cookies

Functional cookies, as the name suggests, are used to aid the websites functionality. So for example if a site has multiple language options or currency options (both pre-set on this site) functional cookies will remember these settings. They are used for things like basket and login scripts. Without them you would have to log in every time you left each page or re-add things to your cart. Functional cookies on this website last 10 days before being removed. This gives you plenty of time to plan your lighting without having to keep starting again should you close the website by accident or shoes to continue at a later time.

Analytical Cookies

Analytical cookies are used to help us monitor the site. In the real world a shop owner would physically see what items their customers are interested in as well as gathering feedback face to face. Electronically this isn’t possible, so using analytics allows us the opportunity to continually improve areas of the site that are less popular, whether it be adding more information, better imagery or even things like video. It also helps make sure that important information is being seen by making these areas more prominent.

We us Google analytics for our monitoring. The GA Terms of Use prohibit any personal information being sent to Google including any data that could permanently identify a user. As this is the case, it is impossible to selectively delete a single user’s data. As we would not be able to determine your personal data from any of the monitoring ascertained.
All of our cookies cannot be turned off, by accepting our cookie policy, you are agreeing to the cookies being used for the above purposes.

Online Accounts

When purchasing from the website, the only details held on our system are taken to allow the processing of that order. Namely:

  • Name
  • Delivery address and billing address
  • Email address
  • Phone number
  • Products you have ordered

These details are used to send your parcel via our chosen courier (DPD) or via royal mail.  By law, these details are kept on our system for 6 years to meet current UK HM Revenue & Customs rules.
As part of our check out process, you must accept that you have read and agreed to these terms before being able to complete your order.
If you would like any information about what personal data is stored, then please contact us via your “My account” panel. To view your account details, simply log in.

Account Panel
If you have any questions about this process, please contact us.

Online Payments

When purchasing your goods from our website, all online payments are either dealt with by Worldpay or Paypal. All payments are handled by these companies on their own platforms with none of your payment details ever being handled by aby of our systems.

We simply send your chosen payment option, your order id, name and address as well as how much is to be paid. They send us a response regarding whether your purchase was successful or failed. No financial details are ever seen or held by us.

Phone Orders

When placing a phone order, as well as taking your name, address, email, phone number and order, we will also take your payment details. These details are simply used by us to make the payment via Worldpay. Your financial details are hand written on a ‘phone order’ payment form and shredded immediately after your payment has been completed. Your financial details are never added or stored anywhere on our computer system.

Again though under current HMRC laws, your actual order (invoice) will be maintained for six years on our database.

Contact Us

The contact us form generates an email which is sent to our customer services team. It also creates an entry in the administration section of the website. This allows our team to monitor if your query is being dealt with by another team member and the status of your query (complete / ongoing).

The details held are:

  • Name
  • Email address
  • Message
  • Time of email


This information is only used to help answer your query and not used or shared anywhere else. Once we are happy that your query has been dealt with, these entries are deleted.

Newsletter

Like many companies online, we use Mailchimp for our newsletters. The only information we share with the Mailchimp platform is your email address. If you have been a newsletter subscriber for more than 3 years, the platform will also have your name.
These details are only held to enable us to send you the newsletter.
To be removed from receiving a newsletter immediately, simply follow the instructions at the bottom of every single newsletter we send. Your details will continue to be held on the mailchimp system, ensuring that you can’t be accidentally re-added to the list.
If you would like to be permanently removed, please email us requesting removal.

Summary

If you have any further questions about what data is stored, why it is stored, if it can be deleted or how to delete it, please contact us.
It should be noted that due to the ever increasing tightening of regulations concerning the storing of data, it is more important than ever to keep your invoice. This will help us speed up the process of any potential warranty claims.